Business · Facts & sources
4 sourced facts about the business and marketplace of survey and polling companies, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer±4 percentage points
Gallup's routine national polls interview about 1,000 adults; a much larger sample would be needed to shrink the margin of error further.
Source: Gallup (2024) news.gallup.com
Answer$481 million
The company was later acquired by Symphony Technology Group for $1.5 billion in 2023.
Source: Wikipedia (SurveyMonkey) (2022) en.wikipedia.org
Answerabout 29 million
YouGov, founded in 2000, built one of the world's largest online research panels spanning the UK, the Americas, Europe and Asia-Pacific.
Source: Wikipedia (YouGov) (2024) en.wikipedia.org
Answer160 countries
The Gallup World Poll covers more than 98% of the world's adult population, using nationally representative surveys in nearly every country.
Source: Wikipedia (Gallup, Inc.) (2005) en.wikipedia.org